Delivery
SigDiff, our analytics arm, integrates data science with high-quality data, offering a powerful solution for businesses looking to optimise their operations and drive growth.
Data Solutions and Deliverables
Whether you need customised raw data files or bespoke tables, our data processing team can create them according to your requirements.
A range of standard deliverables are also available, such as CSV, Triple-S or SPSS. We can also support loading and setting up your project in Q.
Need your open-ends coded? We can take care of that through our in-house coding team and network of coders.
Data Quality
At Potentia, data quality is key. Therefore, our quality control processes cover every stage of the projects that we host, and we have a hands-on approach:
- Our project management team reviews every questionnaire to ensure questions are clear and easy to understand, allowing respondents to provide high-quality data that is reliable, valid and accurate.
- To deliver a high-quality representative sample, we only work with tried-and-tested partners and sample sources who meet all the latest industry standards.
- Our scripting platform has an automatic, in-built de-duplication detector for accidental or fraudulent respondents to prevent re-entry to the survey.
- During fieldwork, our quality checks are carried out daily to give an accurate view of fieldwork progress, so quotas are targeted accordingly.
- Our in-house data analytics team, SigDiff, conducts meta-analysis to review all the data we collect and ensure that the data is of sustained high quality.
- Once the project is closed, any respondent removals are reported to the relevant sources to help improve overall quality and keep the standards high for future projects.
On each study we host, Potentia utilises automatic and manual quality controls to ensure that the data provided is of the highest quality. Our project management team is highly experienced in identifying fraudulent respondents that automated checks may not pick up. When coupled with the in-built checks within the survey, we can effectively clean the data to remove any lower-quality responses.
We offer a full suite of advanced analytical and marketing sciences approaches in-house, and Potentia’s acquisition of data analytics firm SigDiff has further strengthened our offering in this field. We work with our clients to understand their endpoints and develop custom solutions using both new and established advanced analytics.
Using simple, jargon-free language, our solutions are tailored to each client and problem, avoiding black boxes or off-the-shelf tools.
Our stats and analytics team are true experts in their field, providing analytical support and consultancy to unlock more from your data.
Our services include:
- Complex sampling and weighting
- Conjoint and choice modelling
- Segmentation
- Key Driver Analysis (KDA)
- Maximum Difference Scaling (MaxDiff)
- Econometric modelling
- Structural equation modelling
- Pricing analysis
- Many other analytic methods such as CHAID, TURF, correspondence maps, expectation analysis, factor analysis, multi-dimensional scaling…
We can also provide specialist research and consultancy support through our partners. Quantitative and qualitative insight experts spanning multiple sectors, such as finance, automotive, retail, and media, can provide support when more in-depth expertise is required.
Data Visualisation
Whether you need a dashboard, a completely bespoke data reporting tool, or assistance automating your reporting, we can build it according to your specifications and design.
As a tech-agnostic agency, we tailor our choice of technology to the requirements and budget, allowing for fully customisable data solutions. Alongside standard visualisation, our solutions offer:
- Charting tools to streamline your reporting processes (with native Office exports).
- Crosstab tools allowing for your own data interrogation.
- Multi-level dynamic filtering.
- Hierarchical data and account-based user permissions (complete with SSO if required).
- API links to your data collection platform.
Potentia is my partner of choice for any projects that require field and tab. They always understand the brief, their level of service is flawless, and the team is always a joy to collaborate with. Switching over to Colin and the team a few years back for fieldwork requirements enabled us to run significantly more research for less budget but with zero compromises on servicing and data quality. This is a highly recommended agency.
Matt Roberts, Business Intelligence Director, Formula E
