As the newest member of the sales team at Potentia Insight, a digital research agency, I have been reflecting on my first few days at the business. What struck me were the comparisons to the onboarding experience with new clients. While one focusses on the internal practices of personal position, and the other represents the business, the core principles are quite aligned.

In my first week, I immersed myself in the company’s culture, values, processes and way of operating. I spent time understanding our capabilities, how we deliver value and what makes us unique. Those who know me know I am rather football-obsessed, and I would liken this process to joining a new team. There is a learning curve, and understanding “the way we are going to play” is paramount to succeeding when taking that to the pitch, so to speak. This again draws from similarities in understanding a client’s business and goals and being able to apply our research expertise to create relevant, impactful solutions.

At Potentia, everyone has been so welcoming, but you want to prove your commitment to your colleagues and the business as you do with prospective clients.

Potentia builds that trust through consistent delivery, marketplace expertise and a collaborative approach, creating lasting partnerships rather than transactional order-taking. Whether I’m integrating into Potentia’s culture or working to bring an ideal client into that culture, the mindset is one of partnership. It’s about making a mutual commitment to shared goals and combining our respective strengths for exponential impact.

The Path to Rewarding Relationships

Whether it be within the internal business at Potentia, or forming external relationships with clients, both are rooted in the need to establish core values that can create foundations for success. At Potentia, our principles of trust, communication, and respect form those pillars that set us up to succeed in our internal and client relationships.

As I continue settling into my role and learning more about the business, I will seek to behave similarly with my clients.

Ready to build a rewarding digital research partnership? At Potentia, we are committed to driving measurable results and delivering expertise and impact that matters to you. Contact James today to learn more.